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Pilon School of Business

Marketing Management

A fast-track route to practical skills and a career in marketing.

For the Winter 2021 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Formulate a marketing plan that will meet the needs or goals of a business or organization.
  • Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.
  • Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.
  • Develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets.
  • Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.
  • Evaluate the viability of a concept, product, good and/or service in a local, national or international market.
  • Conduct market research to provide information needed to make marketing decisions.
  • Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
  • Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.
  • Develop strategies with clients, customers, and consumers and others to grow and maintain relationships.
  • Develop learning and development strategies and plans to enhance professional growth in the field.
  • Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
  • Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.
  • Apply the principles of business ethics and corporate social responsibility to business decisions.
  • Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.