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Pilon School of Business

Marketing Management

A fast-track route to practical skills and a career in marketing.

For the Winter 2021 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.


Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

Semester 1    
MKTG 57442 Fundamentals of Marketing 3
ADVG 54805 Advertising, Promotion and Public Relations 3
MKTG 56367 Marketing Analytics
SALE 53143 Professional Sales and Communication Techniques 3
APPL 56529 Computer Applications for Career Management
ECON 50229
Fundamentals of Economics & Finance  
Total:   19
Semester 2    
MKTG 55956 International Marketing Management 3
MKTG 58081 Social CRM 3
MKTG 55299 Ethics and Entrepreneurship 3
MKTG 56529
Search Engine Marketing 3
MKTG 56693
Online Content & User Experience
APPL 50261 Graphic Design 3
Total:   18
Semester 3    
COWT 51075 Co-op Work Term 7
Total:   7

Note: Courses subject to change.

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