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Pilon School of Business

Creative Industries Management

Create your new future in the business world of creative industries.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Investigate the ways in which cultural, legal and procedural differences may impact a production when operating on a global scale.
  • Develop a long-range plan that meets the strategic and operational goals of the organization and/or production(s).
  • Employ primary and secondary research to identify new opportunities and to assess the viability of the creative endeavour.
  • Create a comprehensive marketing plan to deliver against predefined objectives.
  • Apply project management principles in the planning of all components of development, preproduction, production, post production and distribution of a creative work.
  • Lead people and teams in alignment with organizational best practices and the goals of the project.
  • Assess contractual agreements, policies, and relevant documents that govern roles and professional relationships in the creative industries within the parameters of both the law and industry best practices.
  • Create a basic budget that compares projected revenues and budgeted costs using fundamental financial and accounting principles.
  • Apply effective written, spoken, and visual communication skills to fulfill the purpose and needs of the audience.
  • Model a leadership and growth mindset to build capacity within an organization.