Skip to main content Disable scrolling animations
Pilon School of Business

Business Administration – Marketing

Gain the skills you need to excel in fast-paced marketing organizations.

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

Effective Fall 2017:

CODE TITLE CREDITS
Semester 1    
ACCG 16971 Introductory Accounting 1 3
MKTG 19439 Marketing 1 3
HRMT 16127 Human Resources Management 1 3
MATH 16269 Business Math 1 3
APPL 19402 Computer Applications for Business 3
  General Education Course (Open) 3
Total:   18
     
Semester 2    
MKTG 10625 Marketing 2 3
ECON 15269G Microeconomics 3
FINA 11079 Finance 3
COMM 12423 Business Communications 3
INFO 10514
Using Business Information Systems 3
  General Education Course (Open) 3
Total:   18
     
Semester 3    
MKTG 27583 Marketing Analysis and Planning 3
FINA 22289 Marketing Financial Analysis 3
SALE 24565 Professional Selling 3
COMM 25586 Marketing Report Writing 3
ECON 22358G Macroeconomics 3

Marketing Elective (see options below) 3
COWT 10022 Cooperative Education Forum (Co-op students only) 1
Total:   19
     
COWT Co-op Work Term (Co-op students only)
7
     
Semester 4    
MKTG 33273 Global Marketing 3
MATH 29999 Marketing Statistics 3
BUSM 14717 Marketing Ethics and Law 3
ADVG 20905 Marketing Promotion Management 3
BUSM 13551 The Professional Edge 3
OR

HRMT 10975 Organizational Behaviour 1 3
  Marketing Elective (see options below) 3
Total:   18
     
COWT Co-op Work Term (Co-op students only)
7

Students in the 3-year Business Administration – Marketing advanced diploma program will also take the following courses:


Semester 5
   
MKTG 39911 Marketing Management 1 3
MKTG 31250 Marketing Research 3
BUSM 35436 Business Cases 3

Marketing Elective (see options below)
3
  Marketing Elective (see options below)
3
  Marketing Elective (see options below)
3
Total:   18
     
Semester 6    
MKTG 36678 Marketing Management 2 3
BUSM 37718 Applied Business Management
3
  Marketing Elective (see options below)
3
  Marketing Elective (see options below)
3
  Marketing Elective (see options below)
3
  General Education Course (Open) 3
Total:   18

Marketing Electives

CODE TITLE CREDITS
MKTG 25586 Marketing Graphics
MKTG 20261 Social Media Marketing 3
SALE 37725 Sales Account Management 3
ADVG 35785 Integrated Marketing Communications 3
MKTG 20480 Customer Relationship Management 3
BUSM 34074 Entrepreneurship 3
MKTG 39999 Digital Marketing Strategy 3
BUSM 25288 Leadership Development 3
BUSM 24310 Business Creativity & Innovation 3
MGMT 27907 Project Management in Business 3
MKTG 26392 Search Engine Marketing 3

Note: Courses subject to change.


Helpful Links:

Course Outline Search

General Education Courses

Degree Breadth Courses