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Pilon School of Business

Business Administration – Marketing

Advance your marketing skills through electives and experience.

For the Fall 2020 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

CODE TITLE CREDITS
Semester 1    
ACCG 16971 Introductory Accounting 1 3
MKTG 19439 Marketing 1 3
HRMT 16127 Human Resources Management 1 3
MATH 16269 Business Math 1 3
APPL 19402 Computer Applications for Business 3
  General Education Course (Open) 3
Total:   18
     
Semester 2    
MKTG 10625 Marketing 2 3
ECON 13936 Microeconomics 3
FINA 11079 Finance 3
COMM 12423 Business Communications 3
INFO 10514
Using Business Information Systems 3
  General Education Course (Open) 3
Total:   18
     
Semester 3    
MKTG 27583 Marketing Analysis and Planning 3
FINA 22289 Marketing Financial Analysis 3
SALE 24565 Professional Selling 3
COMM 25586 Marketing Report Writing 3
ECON 22358G Macroeconomics 3
MKTG 25586 Visual Communication Design 3
COWT 10022 Cooperative Education Forum (Co-op students only) 1
Total:   19
     
COWT Co-op Work Term (Co-op students only)
7
     
Semester 4    
MKTG29149 Managing Marketing Opportunities 1 3
MATH 29999 Marketing Statistics 3
BUSM 14717 Marketing Ethics and Law 3
ADVG 20905 Marketing Promotion Management 3
BUSM 13551 The Professional Edge 3
MKTG 20261
Digital Platforms 1 3
Total:   18
     
COWT Co-op Work Term (Co-op students only)
7

Semester 5
   
MKTG 39911 Marketing Management 1 3
MKTG 31250 Marketing Research 3
BUSM 35436 Business Cases 3
MKTG 39999 Digital Marketing Strategy 3
MKTG 32733 Data-Driven Marketing Analytics 3
  Marketing Elective (see options below)
3
Total:   18
     
Semester 6    
MKTG 36678 Marketing Management 2 3
BUSM 37718 Applied Business Management
3
MKTG 36678 Managing Market Opportunities 2 3
  Marketing Elective (see options below)
3
  Marketing Elective (see options below)
3
  General Education Course (Open) 3
Total:   18

Marketing Electives

CODE TITLE CREDITS
SALE 37725 Sales Account Management 3
ADVG 35785 Integrated Marketing Communications 3
MKTG 20480 Customer Relationship Management 3
BUSM 34074 Entrepreneurship 3
BUSM 25288 Leadership Development 3
BUSM 24310 Business Creativity & Innovation 3
MGMT 27907 Project Management in Business 3
MKTG 26392 Search Engine Marketing 3
HRMT33111  Organizational Behaviour 3

Note: Courses subject to change.


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