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Pilon School of Business

Honours Bachelor of Business Administration (Marketing Management)

Gain the skills you need to excel in fast-paced marketing organizations.


In order to graduate, students must complete 120 credits with a minimum GPA requirement, of which:

  • 87 credits are required courses
  • 9 credits are business electives at the advanced level
  • 24 credits are breadth electives
  • A one-semester internship work term or an optional four-semester co-op work term program

Most courses are three credits and students will typically take 15 credits per semester. Students will be able to select their choice of courses each semester subject to completion of pre and co-requisites, and the course availability.

Required courses

1000 Level Courses

BUSM10100D Becoming a Master Learner* 0
BUSM10200D Undergrad Competency Development 3
MATH10000D Business Calculus and Algebra
COMM10000D Business Communications 3
Business Fundamentals
Business Processes
ACCG12000D Financial Accounting
ECON10001D Macroeconomics  3
ECON10000D Microeconomics  3
HRMT14000D Organizational Behaviour
ENGL17889GD Composition and Rhetoric
MKTG11000D Marketing Fundamentals
  4 Breadth Electives

2000 Level Courses

BUSM20000D Applied Research in Business 3
INFO20000D Business Information Systems 3
LAWS20000D Business Law  3
MATH20000D Business Statistics  3
FINA23000D Finance Fundamentals  3
ACCG22000D Managerial Accounting  3
MGMT25000D Supply Chain and Operations Management  3
  2 Breadth Electives

3000 Level Courses

BUSM30000D Entrepreneurship or BUSM30002D Global Business Environment 3
BUSM30001D Ethics, Sustainability & Corporate Social Responsibility 3
MKTG31000D Integrated Marketing Communications 3
MKTG31001D Marketing Analysis 3
MKTG31002D Sales Strategies & Methods 3
  1 Breadth Elective

4000 Level Courses

MGMT40000D Strategic Management 3
BUSM40000D Integrated Industry Project or a Research Thesis 3
MKTG41003D Marketing Planning 3
MKTG41005D Digital Marketing  3
MKTG41006D Consumer Behaviour 3
MKTG41007D Marketing Research & Analysis 3
MKTG41008D Marketing Analytics  3
BUSM40300D BBA Portfolio**  0

Complete 3 of the following Business Elective Courses***

MKTG31003D Global Marketing Management 3
MKTG31004D Marketing of Services 3
MKTG31005D Sustainability Marketing 3
MKTG41000D Global Partnerships & Distribution Channels 3
MKTG41004D Marketing Innovation 3
MKTG41001D Relationship Marketing 3
MKTG41002D Sales Leadership 3
ECON39000D International Economics & Trade 3
MGMT39001D Managing and Communicating Across Cultures 3
MGMT39000D Project Management 3
BUSM49000D Contemporary Issues in Business 3
BUSM49001D Creativity & Innovation in Business 3
BUSM49003D Social Entrepreneurship 3

Or select from advanced level courses in any of the following disciplines***:

  • The BBA Supply Chain Management
  • The BBA Finance
  • The BBA Accounting
  • The BBA Human Resources Management

* Must be taken in first semester
** Must be taken in final semester
*** Students need to complete these elective courses at the 3000 and 4000 level, with at least 6 credits at the 4000 level

Note: Courses subject to change.

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