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Pilon School of Business

Honours Bachelor of Business Administration (Marketing Management)

Gain the skills you need to excel in fast-paced marketing organizations.


Creative, innovative learning is at the core of all Sheridan’s courses.

Program Course Requirements

In order to graduate, students must complete 120 credits with a minimum GPA requirement, of which:

  • 81 credits  are required courses
  • 15 credits are business electives at the advanced level
  • 24 credits are breadth electives
  • A one-semester internship or an optional four-semester co-op work term program

All courses are three credits and students will typically take 15 credits per semester. Students will be able to select their choice of courses each semester subject to completion of pre and co-requisites, and the course availability.

Required Courses

1000 Level Courses

MATH10000D    Business Calculus and Algebra
COMM10000D    Business Communications 3
   Business Fundamentals
   Business Processes
ACCG12000D    Financial Accounting
ECON10001D    Macroeconomics  3
ECON10000D    Microeconomics  3
HRMT14000D    Organizational Behaviour
ENGL17889GD    Composition and Rhetoric
MKTG11000D    Marketing Fundamentals
 PORT10100D    Introduction to Creative Learning Portfolios*
     4 Breadth Electives

2000 Level Courses

BUSM20000D    Applied Research in Business 3
INFO20000D    Business Information Systems 3
LAWS20000D    Business Law  3
MATH20000D    Business Statistics  3
FINA23000D    Finance Fundamentals  3
ACCG22000D    Managerial Accounting  3
MGMT25000D    Supply Chain and Operations Management  3
     2 Breadth Electives

3000 Level Courses

BUSM30000D    Entrepreneurship or BUSM30002D Global Business Environment 3
BUSM30001D    Ethics, Sustainability & Corporate Social Responsibility 3
MKTG31000D    Integrated Marketing Communications 3
MKTG31001D    Marketing Analysis 3
MKTG31002D    Sales Strategies & Methods 3
     1 Breadth Elective

4000 Level Courses

MGMT40000D    Strategic Management 3
BUSM40000D    Integrated Industry Project or a Research Thesis 3
MKTG41003D    Marketing Planning 3
PORT40100D    Advanced Creative Learning Portfolio ** 3

Complete 2 of the following 4 Marketing Courses

MKTG41004D    Marketing Innovation 3
MKTG41005D    Digital Marketing 3
MKTG41006D    Consumer Behaviour 3
MKTG41007D    Marketing Research & Analysis 3

Complete 5 of the following Business Elective Courses***

MKTG31003D    Global Marketing Management 3
MKTG31004D    Marketing of Services 3
MKTG31005D    Sustainability Marketing 3
MKTG41006D    Consumer Behaviour 3
MKTG41005D    Digital Marketing 3
MKTG41000D    Global Partnerships & Distribution Channels 3
MKTG41004D    Marketing Innovation 3
MKTG41007D    Marketing Research & Analysis 3
MKTG41001D    Relationship Marketing 3
MKTG41002D    Sales Leadership 3
ECON39000D    International Economics & Trade 3
MGMT39001D    Managing and Communicating Across Cultures 3
MGMT39000D    Project Management 3
BUSM49000D    Contemporary Issues in Business 3
BUSM49001D    Creativity & Innovation in Business 3
BUSM49002D    Environmental Management 3
BUSM49003D    Social Entrepreneurship 3

Or select from advanced level courses in any of the following disciplines***:

  • The BBA Supply Chain Management
  • The BBA Finance
  • The BBA Accounting
  • The BBA Human Resources Management

* Must be taken in first semester
** Must be taken in final semester
*** Students need to complete these elective courses at the 3000 and 4000 level, with at least 9 credits at the 4000 level

Note: Courses subject to change. Course codes TBA.

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General Education Courses

Degree Breadth Courses