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Pilon School of Business

Advertising and Marketing Communications

Build business smarts and creative thinking for your communications career.

For the Winter 2021 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.

Master the essentials of advertising in two years, while developing the professionalism you need to succeed in business.

Learn the essentials of advertising and marketing communications

Our 2-year advertising and marketing diploma is designed to teach you everything you need to find communications jobs in Canada. You’ll get foundational knowledge of the advertising business as you learn media development, creative management and account management. You’ll also learn how to develop campaign proposals and determine budgets, getting creative in every aspect of your coursework.

Work with industry-standard marketing and advertising technology

You’ll work with technology that’s vital to the modern advertising and marketing communications workplace. You’ll use the same professional software employed by many advertising agencies to plan and create ad campaigns. You’ll also learn search engine optimization (SEO), social media optimization (SMO), and how to work with popular social media platforms and their analytics tools.

Learn from industry professionals in a hands-on environment

Sheridan’s advertising and marketing courses are taught by faculty who have worked in the industry for years. With their experience in creative advertising and marketing communications, they create classrooms that mimic the workplace. You’ll engage in individual projects and groupwork, master adding professional polish to presentations, and even learn how to write the perfect business email.

Easily transfer to a three-year advanced diploma

If you decide you want more real-world work experience before you graduate, you can easily transfer into our three-year Advertising and Marketing Communications – Management advanced diploma. The additional year builds on what you’ll learn in your first two with the added benefit of a 10-week advertising internship. In the advanced diploma, you’ll also work on a Capstone project with a real client to expand your professional portfolio.

“The Sheridan Advertising and Marketing program provides outstanding and highly relevant education with a strong focus on the current digital & programmatic media landscape.”

– Victoria Morris, Head of Investment, m/SIX Communications Canada

  • Ontario College Diploma

    • Full-time
    • 2 yrs (4 semesters)
    • Program code: PADMK