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Pilon School of Business

Advertising and Marketing Communications – Management

Get the skills you need to enter the fast-paced world of advertising.

For the Fall 2020 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.

Learning Outcomes

Advertising and Marketing Communications (2-year Ontario College Diploma)

The graduate has reliably demonstrated the ability to:

  • Identify and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
  • Perform a market segmentation analysis, identify the organization's target market/audience and define the consumer behaviour of each segment.
  • Develop an advertising plan and present and defend it persuasively.
  • Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
  • Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
  • Participate in the development of creative solutions to address advertising and marketing communications challenges.
  • Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
  • Complete all work in a professional, ethical and timely manner.

Advertising and Marketing Communications Management (3-year Ontario College Advanced Diploma)

The graduate has reliably demonstrated the ability to:

  • Determine, analyze and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
  • Perform a market segmentation analysis, determine the organization's target market/audience and define the consumer behaviour of each segment.
  • Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
  • Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
  • Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.
  • Develop creative solutions to address advertising and marketing communications challenges.
  • Plan, implement, monitor and evaluate projects by applying principles of project management.
  • Complete all work in a professional, ethical and timely manner.