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Pilon School of Business

Advertising and Marketing Communications – Management

Get the skills you need to enter the fast-paced world of advertising.

Learning Outcomes

Advertising and Marketing Communications (2-year Ontario College Diploma)

The graduate has reliably demonstrated the ability to:

  • Identify and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
  • Perform a market segmentation analysis, identify the organization's target market/audience and define the consumer behaviour of each segment.
  • Develop an advertising plan and present and defend it persuasively.
  • Contribute to evaluating the effectiveness of advertising and marketing communications initiatives.
  • Collaborate in the development of advertising and marketing communications material, in compliance with current Canadian legislation, industry standards and business practices.
  • Participate in the development of creative solutions to address advertising and marketing communications challenges.
  • Contribute to planning, implementing, monitoring and evaluating projects by applying the principles of project management.
  • Complete all work in a professional, ethical and timely manner.

Advertising and Marketing Communications Management (3-year Ontario College Advanced Diploma)

The graduate has reliably demonstrated the ability to:

  • Determine, analyze and respond to clients' advertising and marketing communications objectives by applying principles of marketing and communications.
  • Perform a market segmentation analysis, determine the organization's target market/audience and define the consumer behaviour of each segment.
  • Develop an integrated advertising and marketing communications plan and persuasively present and defend it.
  • Evaluate the effectiveness of integrated advertising and marketing communications initiatives.
  • Develop advertising and marketing communications material in compliance with current Canadian legislation, industry standards and business practices.
  • Develop creative solutions to address advertising and marketing communications challenges.
  • Plan, implement, monitor and evaluate projects by applying principles of project management.
  • Complete all work in a professional, ethical and timely manner.