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Pilon School of Business

Advertising and Marketing Communications – Management

Get the skills you need to enter the fast-paced world of advertising.

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

CODE TITLE CREDITS
Semester 1    
ADVG 17005 The Business of Advertising 3
ADVG 19254 The Creative Process 3
ADVG 18508 Message Delivery Channels 3
MKTG 19509 Marketing Fundamentals for Advertising 3
COMM 19999 Essential Communications
3
General Education Course 3
Total:   18
     
Semester 2    
ADVG 18073 Consumer Research Advertising Planning 3
ADVG 15538 Advertising Layout and Copywriting 2 3
ADVG 13309 Communication Delivery Channels 2 3
MKTG 16065 Marketing for Advertising 2 3
COMM 14620G Advertising Cultural Foundations 3
MKTG 23921 Interactive Marketing 3
Total:   18
     
Semester 3    
ADVG 23349 National and Retail Advertising Development 3
ADVG 20417 Advertising Layout and Copywriting 3 3
ADVG 23623 Strategic Media Planning 3
MKTG 27545 Integrated Marketing Communications 1 3
SALE 19240 Personal and Business Development for Advertising Sales 2 3
  General Education Course (Open) 3
Total:   18
     
Semester 4    
ADVG 26143 Professional Practices in Advertising Management 3
ADVG 26783 Advertising Layout and Copywriting 4 3
ADVG 27906 Strategic Media Delivery 3
MKTG 29599 Integrated Marketing Communications 2 3
SALE 23127 Advertising Sales Account Management 3
  General Education Course (Open) 3
Total:   18
     
Semester 5    
ADVG 25892 Advertising Campaign Development 3
ADVG 23672 Creative Branding 3
ADVG 33551 Communication Channel Planning 3
ADVG 38263 Integrated Marketing Communications Management 3
ADVG 24857 Advertising Law, Ethics and Society 3
ADVG 27028      Emerging Trends In Advertising 3
Total:   18
     
Semester 6    
ADVG 37028 Advertising Campaign Management 3
ADVG 39402 Advanced Creative Development 3
ADVG 34178 Media Management 3
ADVG 36834 The Art and Business Science of Digital
3
ADVG 23314 Global Communications 3
  General Elective 3
Total:   18

Note: Courses subject to change.


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