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Pilon School of Business

Advertising and Marketing Communications – Management

Get the skills you need to enter the fast-paced world of advertising.

For the Fall 2020 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

CODE TITLE CREDITS
Semester 1    
ADVG 17005 The Business of Advertising 3
ADVG 19254 The Creative Process 3
ADVG 18508 Message Delivery Channels 3
APPL 19402 Computer Applications for Business 3
COMM 19999 Essential Communications
3
General Education Course 3
Total:   18
     
Semester 2    
ADVG 18846 Market Analysis 3
ADVG 15538 Advertising Art Direction & Design 3
ADVG 15490 Programmatic and Digital Media 3
ADVG 10846 Advertising Metrics 3
MKTG 19509 Marketing Fundamentals for Advertising 3
HUMN 14857G Creative Thinking: Theory and Practice 3
Total:   18
     
Semester 3    
ADVG 18073 Consumer Research Advertising Planning 3
ADVG 20417 Brand Storytelling 3
ADVG 23623 Strategic Media Planning 3
MKTG 27545 Integrated Campaign Fundamentals: Sales Promotion, Digital and Direct Marketing 3
SALE 19240 Business Development in a Digital Culture 3
  General Education Course (Open) 3
Total:   18
     
Semester 4    
ADVG 25805 Professional Development and Career Preparation 3
ADVG 26783 Creative Content Development 3
ADVG 27906 Strategic Media Delivery 3
MKTG 29599 Integrated Campaign Strategy: Public Relations and Publicity 3
SALE 23127 Advanced Business Development 3
ADVG 27028 Emerging Trends in Advertising 3
Total:   18
     
Semester 5    
ADVG 34311 Strategic Consumer Insights for Campaign Planning 3
ADVG 23672 Creative Branding 3
ADVG 33551 Communication Channel Planning 3
MKTG 32115 Integrated Communications Plan: Capstone 3
ADVG 36834 The Art & Business Science of Digital 3
      General Education Course (Open) 3
Total:   18
     
Semester 6    
ADVG 30678 Marketing Communications Account Coordinator Simulation 18
  OR  
FLPL 38109 Field Placement 18
Total:   18

Note: Courses subject to change.


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