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Pilon School of Business

Advertising and Marketing Communications – Management

Get the skills you need to enter the fast-paced world of advertising.

Sheridan’s Advertising and Marketing Communications – Management program prepares you to hit the ground running in this fast-paced industry.

What you'll learn

This program focuses on how the planning and creative processes work together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.

Competitive edge

We work closely with industry partners to ensure graduates have a competitive advantage in the digital communications field. Graduates are invited to participate in the "Career Development Series" – comprehensive career preparation workshops that offer networking opportunities as well as resume and portfolio development specific to the advertising and marketing communications industry.

The third-year advantage

Students enrolled in the three-year program build on their new skills by contributing to cross-disciplinary projects that culminate in a major project. Students also experience direct interaction with real clients/brands and industry participants. Courses unique to the third year include Creative Branding, Advertising Campaign Management, Advertising Law and Global Communications.

Topics covered include:

  • Integrated marketing communications
  • Interactive and digital media strategies
  • Multimedia planning, buying and evaluation
  • Marketing fundamentals
  • Research consumers’ buying behaviour
  • Market research and market analysis
  • Budget development and management
  • Written, verbal and visual presentation skills
  • Creative concept development, basic design skills and copywriting
  • Client relationship management techniques
  • Professional sales and business practices

Professional Career Development Preparation Series

Students graduating from the two- or three-year programs have the opportunity to participate in an optional Career Development Series. This series consists of faculty and industry led seminars and workshops that provide necessary job preparation skills to pursue internships and entry-level positions in the advertising marketing communications industry.

Topics covered in the Career Development Series include résumé and portfolio development, interview skills, developing professional social media profiles, industry job search methods and resources and professional networking skills.

Successful completion of the Career Development Series provides students with a highly professional presence that has proven to be a significant advantage entering this competitive industry. Students are required to attend a certain number of seminars and must maintain consistent academic criteria to participate.

“Sheridan ensures courses are topical and reflective of the current state of the industry. Through a comprehensive review program, industry advisory process and experienced professional instruction, the program constantly changes to ensure learning outcomes are current.” – Richard Hill, SVP Group Account Director, Havas Worldwide

“Sheridan students are well prepared for the work world and have a competitive edge as employment candidates. I value the education, skills and high regard that come linked with a Sheridan graduate of the Advertising program.” – Kelly Montague, VP Advertising, Hamilton Spectator

Campus location update: Moving to HMC in Winter 2017

For the Fall 2016 semester, Sheridan's Advertising and Marketing Communications – Management program courses will be held at the Trafalgar Road Campus in Oakville, Ontario. We expect that the program will be moving to our Hazel McCallion Campus (HMC) in Mississauga, Ontario in January, for the start of the Winter 2017 semester.

Program Offerings

  • Ontario College Diploma

    • Full-Time
    • 2 yrs (4 semesters)
    • PADMK
  • Ontario College Advanced Diploma

    • Full-Time
    • 3 yrs (6 semesters)
    • PAMCM