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Pilon School of Business

Advertising and Marketing Communications – Management

Get the skills you need to enter the fast-paced world of advertising.

For the Fall 2020 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.

Sheridan’s Advertising and Marketing Communications – Management program prepares you to hit the ground running in this fast-paced industry.

What you'll learn

This program focuses on how the planning and creative processes come together to produce powerful campaigns. Using the latest industry-specific software, you'll learn how to interpret market research data, develop strategies and design creative concepts. You'll also engage in the planning, buying and selling processes of all media with a special emphasis on the ever-changing dynamics of digital and programmatic.

Competitive edge

Working with industry partners and our experienced faculty ensures graduates have a competitive advantage across all advertising disciplines.

The third-year advantage

Students enrolled in the three-year program apply their knowledge from the first two years in unique courses like Creative Branding, Media Management, Advertising Campaign Management, Global Communications and an interactive Capstone course solving client needs. In the final semester, students take their new skills into a real-world experience with a mandatory field placement in the industry.

Topics covered include:

  • Integrated marketing communications
  • Digital and programmatic strategies
  • Multimedia planning, buying and evaluation
  • Marketing fundamentals
  • Research consumers’ buying behaviour
  • Market research and market analysis
  • Budget development and management
  • Written, verbal and visual presentation skills
  • Creative concept development, basic design skills and copywriting
  • Client relationship management techniques
  • Professional sales and business practices

“The Sheridan Advertising and Marketing program provides outstanding and highly relevant education with a strong focus on the current digital & programmatic media landscape. Students are set up for successful integration into the agency environment through an advanced course curriculum and field placement opportunities. We greatly value the partnership with Sheridan College staff and the students that will become the next generation of advertisers.”
– Victoria Morris, Head of Investment, m/SIX Communications Canada

"When Advertising and Marketing students graduate, they enter the job market with a competitive advantage because of the relevant courses, immersive field placements and unique industry reviewed curriculum. Courses at Sheridan focus both on foundational basics of advertising and current industry skills like digital media buying, including programmatic trading. Not only do students learn in classrooms from well respected industry professionals and academics, but they also get to experience what they learn in real-world simulations and in-location placements."
– Gah-Yee Won, Director, Global Media & Marketing Science, Scotiabank

  • Ontario College Diploma

    • Full-time
    • 2 yrs (4 semesters)
    • Program code: PADMK
  • Ontario College Advanced Diploma

    • Full-time
    • 3 yrs (6 semesters)
    • Program code: PAMCM