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Pilon School of Business

Advertising – Account Management

Get ready for a career in advertising strategy and management.

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

CODE TITLE CREDITS



Semester 1

ADVG 55892 Principles of Advertising and Campaign Planning 3
ADVG 57028 Media Overview, Process and Procedures 3
ADVG 57370 Fundamentals of Creative Development 3
MKTG 50065 Marketing and Advertising Integration 3
MKTG 50229 Advertising Research Techniques & Consumer Insights 3
ADVG 53055 Analysis of the Digital Landscape 3
COWT 53816
Co-operative Education Forum*
 



Total:
18
 

Semester 2

ADVG 56693 Agency Practices and Campaign Management 3
ADVG 58634 Media Campaign Strategy and Tactics 3
ADVG 57198 Strategic Creative Development 3
MKTG 56859 Integrated Campaign Strategy: Sales Promotion, PR and Digital 3
ADVG 56206 Social Media and Content Marketing 3
SALE 58448 Personal Branding for Advertising Professionals 3



Total:
18
Semester 3

COWT 51075  Co-op Work Term*

Note: Courses subject to change.

* : Co-op students only. Eligibility determined through separate application process at the end of Semester 1.


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