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Pilon School of Business

Advertising – Account Management

Get ready for a career in advertising strategy and management.


Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.


Semester 1

ADVG 55892 Principles of Advertising and Campaign Planning 3
ADVG 57028 Media Overview, Process and Procedures 3
ADVG 57370 Fundamentals of Creative Development 3
MKTG 50065 Marketing and Advertising Integration 3
MKTG 50229 Advertising Research Techniques & Consumer Insights 3
ADVG 53055 Analysis of the Digital Landscape 3
COWT 53816
Co-operative Education Forum*


Semester 2

ADVG 56693 Agency Practices and Campaign Management 3
ADVG 58634 Media Campaign Strategy and Tactics 3
ADVG 57198 Strategic Creative Development 3
MKTG 56859 Integrated Campaign Strategy: Sales Promotion, PR and Digital 3
ADVG 56206 Social Media and Content Marketing 3
SALE 58448 Personal Branding for Advertising Professionals 3

Semester 3

COWT 51075  Co-op Work Term*

Note: Courses subject to change.

* : Co-op students only. Eligibility determined through separate application process at the end of Semester 1.

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