Skip to main content Disable scrolling animations
Pilon School of Business

Advertising – Account Management

Get ready for a career in advertising strategy and management.

For the Fall 2020 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.


Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.


Semester 1

ADVG 55892 Principles of Advertising and Campaign Planning 3
ADVG 57028 Media Overview, Process and Procedures 3
ADVG 57370 Fundamentals of Creative Development 3
SALE 58448 Personal Branding for Advertising Professionals 3
MKTG 50229 Advertising Research Techniques & Consumer Insights 3
ADVG 53055 Analysis of the Digital Landscape 3
COWT 53816
Co-operative Education Forum*


Semester 2

ADVG 56693 Agency Practices and Campaign Management 3
ADVG 58634 Media Campaign Strategy and Tactics 3
ADVG 57198 Strategic Creative Development 3
MKTG 56859 Integrated Campaign Strategy: Sales Promotion, PR and Digital 3
ADVG 56206 Social Media and Content Marketing 3
ADVG 57006 Evolution of Advertising in the Digital Age 3

Semester 3

COWT 51075  Co-op Work Term*

Note: Courses subject to change.

* : Co-op students only. Eligibility determined through separate application process at the end of Semester 1.

Helpful Links:

Course Outline Search

General Education Courses

Degree Breadth Courses