Skip to main content Disable scrolling animations
Pilon School of Business

Advertising – Account Management

Get ready for a career in advertising strategy and management.

Courses

Creative, innovative learning is at the core of all Sheridan’s courses. Here are the courses you’ll take in this program.

CODE TITLE CREDITS



Semester 1

ADVG 55892 Strategic Advertising Campaign Planning 3
ADVG 57028 Advertising Media Administration 3
ADVG 57370 Creative Communication Arts 3
MKTG 50065 Marketing and Advertising Integration 3
MKTG 50229 Advertising Research Techniques & Consumer Insights 3
ADVG 53055 Analysis of the Digital Landscape 3
COWT 53816
Co-op Preparatory Course*
 



Total:
18
 

Semester 2

ADVG 56693 Advertising Planning Management 3
ADVG 58634 Advertising Media Management 3
ADVG 50036 Creative Strategy & Development 3
MKTG 56859 Integrated Marketing Communications Planning 3
ADVG 56206 Strategic Digital Planning 3
SALE 58448 Professional Advertising Sales Practices 3



Total:
18
Semester 3

COWT 51075  Co-op Work Term*

Note: Courses subject to change.

* : Co-op students only. Eligibility determined through separate application process at the end of Semester 1.


Helpful Links:

Course Outline Search

General Education Courses

Degree Breadth Courses