For the Fall 2020 semester, this program will be delivered entirely through remote learning. View delivery modes for all programs.
Sheridan’s Advertising – Account Management graduate program gives you the skills you need to develop professional advertising campaigns.
Prepare for a career in advertising
In this one-year graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.
Co-op option: Get advertising work experience
Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.
Create an integrated marketing communications campaign
Set your business objectives. Research your target audience. Learn how advertising and marketing communications can influence consumer behaviour. Then, use industry-standard software to create an integrated advertising campaign that combines traditional, digital and social media strategies. As an advertising professional, you’ll understand target markets and develop messaging that speaks to the consumer.
Develop skills in advertising and marketing
In this program, you'll also learn to:
- Produce and deliver professional campaign pitches.
- Develop and communicate a product’s brand identity.
- Solve complex marketing communications challenges.
- Manage brand activities through social media messaging.
- Design creative advertising.
- Plan media selection and placement for traditional and digital media platforms.
Ontario College Graduate Certificate
- Co-op | 1 yr (2 semesters)
- Program code: PADAC
Column one has the Start date, second the Locations and third the Availability Start date Locations Availability Sep 2020 Hazel McCallion Campus (Mississauga) Closed