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Pilon School of Business

Advertising – Account Management

Excellent preparation for a career in advertising strategy and management.

Sheridan’s Advertising – Account Management program gives you the skills you need to contribute to a professional advertising team.

Outstanding career preparation

This one-year program immerses you in the planning, strategic development and execution of professional advertising. Through hands-on learning, you'll master the critical thinking skills to analyze and solve complex marketing communication challenges. Upon graduation, you'll be confident in your abilities and ready to immediately contribute as a member of a professional advertising agency team.

Things you'll learn to do

  • Understand target markets.
  • Develop and communicate a product's brand identity.
  • Create a complete advertising and integrated marketing communications plan.
  • Develop and defend media selection and placement.
  • Use specific advertising industry computer software.

Cooperative education opportunity

Following eight months of Advertising Management classroom instruction, you'll have the opportunity to participate in a four-month cooperative education placement within the advertising field. This on-the-job experience can be just the career boost you need to land a great job. This is a competitive process, and students will need to meet certain criteria in order to qualify to participate.

You'll also learn to:

  • Analyze advertising challenges.
  • Know how your advertising fits in the total communications plan.
  • Develop a complete media plan.
  • Meet corporate communications objectives.
  • Research consumers' buying behaviour.
  • Understand the importance of motivating consumer behaviour through the establishment of effective advertising / marketing communications.

Program Offerings

  • Ontario College Graduate Certificate

    • Full-Time
    • Co-op | 1 yr (2 semesters)
    • Program code: PADAC